Top 5 Fashion Games Performance on iOS in Europe, Q1 2025

In the first quarter of 2025, the fashion games sector on iOS in Europe showed varied performance trends, as captured by Sensor Tower. Here's a closer look at the top five applications:

Skincare Time: Makeover ASMR by DO VAN HUY saw a notable decline in weekly revenue, starting at $286 and dropping to $77 by the end of March. Despite this, weekly downloads peaked at around 181K at the beginning of January, before stabilizing around 69K. Active users also experienced a downward trend, starting from 309K and ending at approximately 174K.

Satiszone: Perfect ASMR Tidy from Sonat Joint Stock Company exhibited growth in weekly revenue, reaching a high of $779 mid-February. However, downloads and active users saw a decline towards the end of the quarter, with downloads falling from 116K in January to just 15K by March.

Merge Fashion: Romance Story by Wind's Choice Tech Limited showed a positive trend in weekly revenue, peaking at $8.4K in March. Downloads fluctuated, with a high of 106K in late February, while active users increased to 158K mid-March before dropping to 89K by the end of the month.

Makeup Stylist -DIY Salon game from REMEMBERS INFORMATION TECHNOLOGY CO., LTD. experienced a slight decrease in both revenue and downloads over the quarter. Weekly revenue started at $1.2K, declining to $722, while downloads dropped from 65K to 27K. Active users also decreased steadily from 601K to 486K.

Finally, Glow Fashion Idol by Crazy Labs showed a strong revenue performance, peaking at $36K in early February. Downloads were highest at 69K during the same period, with active users increasing from 45K to a peak of 98K mid-quarter.

For more detailed insights and data, visit Sensor Tower.